Ever since John Galliano presented his magical Artisanal Collection for Maison Margiela the creative industry agrees: we need more.

More unexpected experiences, more daring projects, more freedom to create beauty that disrupts, enchants and revives.

Here at Spring, we have played with the idea of making our own print project for years. As we took the first step into the new year, we knew the time was now. If done right, creative agencies—or creative houses, as we like to call them—are not a concept of the past but a fundamental piece of the diverse puzzle of our industry. They are the place where we find, support and curate the best talent. Where we explore unknown territories, where we appreciate bold ideas and not only shape but also protect the highest quality of work.

We, the creatives inside these houses, should be the ones to give wings to clients and creatives to visualise the emotions of our time. We have the freedom to create without the need to stick to one identity only — we are shapeshifters, image architects and investigators of greatness. We dig deep, we scrutinise, we don’t give up until it feels right. ODE is the fantasy of such creatives. It’s a safe space for dreamers and meant to be a dream for those who enter its pages. It’s also a thank you to those who dare and wonder and a personal beacon of hope for us, the ones who believe that creativity is the light in the darkness.